What’s In a Brand

In an ever-evolving world, the desire for meaningful and trusted relationships, now more than ever, plays a pivotal role in the way we build brand loyalty.

For more than 30 years, SilverSneakers has supported seniors on their health and fitness journeys, building community, connection, and lasting friendships along the way. In doing so, the SilverSneakers brand has become synonymous with healthy aging, and today is the gold standard in senior fitness programming.

SilverSneakers empowers members and drives sustainable behavior change through convenient access to our nationwide fitness network, and a variety of virtual and in-person programming options and activities that incorporate physical well-being and social interaction. SilverSneakers is a brand that grows and evolves with our members. For example, during the pandemic, we added virtual classes within weeks of lockdown, and we continue to improve our tools and platform to meet the expectations of  today’s digitally savvy senior.

The power of the SilverSneakers brand is demonstrated in our incredible NPS score of 83 – which represents the likelihood that a member will recommend the brand to a friend and is significantly higher than many leading national brands.

According to a survey conducted in partnership with Morning Consult, 78% of respondents cited they were familiar with the brand compared to only 12% for a leading competitor. With regular exercise (strength training, aerobics, flexibility) and social opportunities at 16,000 locations nationwide, it is no surprise that seniors recognize this exemplary program. In fact, SilverSneakers is Googled on average nearly 15x more frequently than any other senior fitness program.

As the number of Americans over 65 continues to increase, senior-focused health and vitality programs will become increasingly essential to ensuring aging adults can continue to thrive as active members of our communities and our world. At Tivity Health we are committed to continuing to invest in and build the SilverSneakers brand with world-class programming that is proven to improve health outcomes, and opportunities to bring community and points of connection to members that they won’t find in any other program.