Bob Greczyn

Interim Chief Executive Officer


Bob Greczyn became Interim Chief Executive Officer of Tivity Health®, Inc. (Nasdaq: TVTY) in February 2020 after serving on the company’s board since 2015.


Greczyn has over 30 years of experience in leadership roles in some of the nation’s leading healthcare organizations. He currently serves on the Board of Vidant Medical Center, the 21st largest hospital in the U.S., and the system Board of Vidant Health, a nine-hospital system based in Greenville, North Carolina.


Previously, he served as the President/CEO of Blue Cross and Blue Shield of North Carolina for over a decade, the President and CEO of HealthSource North Carolina, and the President and CEO of Principal Health Plan of Delaware. He was also a member of the Board of Blue Cross and Blue Shield Association, Chairman of the Board of CAQH, and the Founding Chair of Blue Health Intelligence, one of the largest normalized healthcare databases in the U.S. Greczyn also served on the Board of Directors at LipoScience, Inc. from 2011 to 2014, and as its Interim President and CEO from 2013 to 2014.


Greczyn earned a Master of Public Health degree from the University of North Carolina at Chapel Hill, and a Bachelor of Arts in Psychology from East Carolina University.