President and Chief Operating Officer
Dawn M. Zier is the President and Chief Operating Officer of Tivity Health, Inc (Nasdaq: TVTY) responsible for the revenue and the operations across all company divisions. She also sits on Tivity Health’s Board of Directors. Zier was formerly President and Chief Executive Officer of Nutrisystem, Inc prior to the company’s acquisition by Tivity Health in March of 2019.
As Nutrisystem’s CEO from November 2012 through March 2019, Zier championed a strategic vision centered on a multi-brand and multi-channel approach to capturing a more significant share of the weight loss market and expanding into the broader health and wellness space. She led an ambitious 4-point turnaround and growth plan enhancing the company’s integrated ecommerce/marketing capabilities, acquiring the South Beach Diet brand, and introducing several new product lines including a breakthrough digital weight loss tool and industry-first retail and DNA offerings. During her tenure, revenues close to doubled and profits quintupled. This turnaround and growth story has been widely covered by many media outlets including the Wall Street Journal and the New York Times. Nutrisystem was described as “on fire” by the Philadelphia Business Journal and named one of Fortune’s Top 100 Fastest Growing Companies in 2017 and 2018.
Zier has a unique background combining a deep understanding of market trends and direct-to-consumer/ecommerce marketing, a trained engineer’s passion for precision and data, and years of business leadership. Prior to her time at Nutrisystem, she held numerous leadership positions at Reader’s Digest Association (now Trusted Media Brands) culminating with President of the international business, the company’s largest division, responsible for nearly a billion dollars of revenue and 1,000 employees across Europe, Asia Pacific and Latin America. She also held positions at AT&T and Chase Manhattan Bank earlier in her career.
A strong proponent of a facts-based culture that drives focus on priorities, accountability, customer-centricity, and teamwork, her distinct management philosophy and approach has earned her multiple business awards and has been chronicled in major publications, including the Wall Street Journal, the New York Times, and the Philadelphia Inquirer. She received an EY Entrepreneur Of The Year® 2018 Award, was recognized by Institutional Investor as one of the best CEOs nationwide and named to its 2018 All-America Executive Team, and named a 2016 Power Woman.
In addition to being a member of Tivity’s Board of Directors, Zier serves on the boards of The Hain Celestial Group, Inc. (Nasdaq: HAIN) and Spirit Airlines (NYSE: SAVE). Over the years, she has served on boards and chaired committees for multiple philanthropies and marketing and media entities, including the Data & Marketing Association (DMA), American Diabetes Association (ADA) and American Heart Association (AHA).
Zier received a Master of Science in Electrical Engineering and Computer Science as well as an MBA from the Massachusetts Institute of Technology (MIT) and earned a Bachelor of Science in Electrical Engineering and Computer Science from Stony Brook University (SUNY). She currently enjoys guest lecturing at leading universities.
A sought-after speaker and industry expert, Zier regularly appears on CBS, CNBC, FOX Business News and Bloomberg TV and commentates on radio stations in major markets throughout the U.S. She also contributes to FORTUNE, The Huffington Post and Philadelphia Business Journal.