Group Chief Experience and Brand Officer
As the Group Chief Experience and Brand Officer at Tivity Health, Arra Yerganian will drive overall brand strategy for Tivity Health, creating a member-driven, comprehensive, differentiated and unified brand voice, while raising brand awareness and familiarity. He is also responsible for the company’s corporate social responsibility strategy.
Prior to Tivity Health, Yerganian served as Chief Marketing / Branding Officer at Sutter Health, One Medical and University of Phoenix. He began his marketing career in 1985 at Procter & Gamble, serving as International Market Manager for multiple international markets. He later worked as Managing Director – International, for the Dial Corporation. Providing innovative, market-driven and value-added solutions has been his focus for the past 25+ years.
Yerganian graduated from Boston University and Harvard Business School’s Executive Education Strategic Marketing Management program. He is an active volunteer and Board Chair Emeritus of the Silicon Valley American Red Cross, and a Board member of Rocketship Schools, a nationally acclaimed charter school for inner-city children ages 4-11.